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HEINZ JALAPEÑO KETCHUP



Heinz set out to make Heinz Jalapeño Ketchup the #1 breakfast staple among Gen Z and younger millennials. To achieve this, social media was filled with wacky, nostalgic infomercial-style videos and posts designed to grab attention with humor and creativity. These ads highlighted the ketchup as "so good you'll want it on everything," by adding a bold twist to breakfast...

Collaboration with: Kelly Burmeister


Youtube Ad








Instagram Posts with Interactive Captions


Instagram Stories with Interactive Poll & Question