Breakfast with a Twist and a Kick
Heinz aimed to make Heinz Jalapeño Ketchup a go-to breakfast staple for Gen Z and younger millennials but needed a way to stand out. They wanted a social media approach that grabbed attention and influenced interactivity with bold, creative content.
Collaboration with Kelly Brumeister
This phone number connects to a line for anyone to submit what weird combos they want to see next.
Followers were invited to vote on combos, share their own, and tag @Heinz—turning Jalapeño Ketchup into a conversation starter with every swipe and scroll.