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The Purple Web (NYC Takeover)
Gen Z and Gen Alpha might’ve missed Yahoo’s peak, but now Yahoo’s making their comeback... Introducing the Purple Web: an “exclusive to all” experience marking Yahoo’s second prime.

Collaboration with Ayelet Wiederhorn


First, Yahoo places tons of cryptic messages all over The Big Apple.

But here’s the catch: Each code only works once..




Once you collect a code, hop on Yahoo, and enjoy access to The Purple Web.


The Purple Web is a hidden microsite only accessible within the Yahoo browser that features wacky gifs and silly games that change according to what’s trending IRL.





After a week of exclusivity, the top-secret codes go live on social media, unlocking The Purple Web to anyone.


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Alyssa Barker
alyssajb06@gmail.com


Made with coffee & Adobe