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TWINKIES FOR DIRTY BULKERS 



Twinkies sought to appeal to "dirty bulkers," a niche fitness audience focused on high-calorie consumption, by using bold and forceful messaging in their advertising. Thus campaign was crafted using powerful, gym-inspired copy showcasing it on branded merch like gym shirts and shaker bottles as well as updated packaging. This approach positioned Twinkies as an unapologetic, high-calorie choice for those embracing intense bulking goals.
Collaboration with: Lourdes Rubione



                    New Twinkie Packaging


                                                 Gym T-Shirts




Foam Roller                                                                                                            Shaker Bottle



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