Twinkies for Dirty Bulkers (with Crunch Fitness)
Meet your new go-to bulk snack: Twinkies. Crunch Fitness is teaming up with the ultimate cheat-day classic to fuel your dirtiest bulk yet. High reps, high carbs, no judgment.
Twinkies rebranded its classic packaging to speak directly to dirty bulking gym bros, highlighting its high-calorie, fast-carb appeal.
They also launched a limited-edition protein powder version, adding extra fuel to the lineup.
In all attempts to peak interest and name Twinkies as the #1 dirty bulk snack, posters and socials were posted featured bold copy using Twinkie and bulk language.
Simultaneously, Twinkies took over gyms across North America and “Twinkie-fied” gym equipment.
Foam rollers turned into golden snack cakes and punching bags looked good enough
to eat.
The Twinkie Bulk Leaderboards tracked the Twinkie intake of Crunch members, sparking friendly competition between members and regional gyms.
And of course, Twinkies made their own gym essentials for members to show off how committed they were to the bulk.